The Mobile Advertising Cafe

Friday, November 17, 2006

Xero on MoCoNews

ยป Xero To Begin Testing Service
Related Topics: Mobile Adv/Mktg, MVNO -- Permalink - Comments (0) [by james]

Xero, the MVNO with plans to offer heavily advertising-supported mobile services to tertiary students, has said it will begin testing with a limited subscriber base before a full launch in January.
"Xero says that it will use patent-pending video composition and compression techniques to "deliver high-quality video advertising at substantially lower costs than existing download and streaming solutions". The company will rely on "real-time reverse billing" to grant subscribers immediate air time credits after they watch advertisements."
Related stories:
โ€“Xero Mobile Sold To Newly Formed Company
โ€“SEC Probes Xero Mobile
โ€“Xero To License Its Ad-Supported MVNO Model International

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