Adotas article on Mobile Ad Budgets

Plan Ahead, Mobile Marketers: Why It’s Now or Never to Map Out 2007 Mobile Ad Budgets

Written on

November 30th 2006

Author

by Omar Hamoui |

The mobile internet has matured. Timing, pricing, and new ROI models are allowing everyone from Big Brands to Startups get on board and leverage the explosion in consumer usage of the mobile Internet.

In line with the mobile Internet’s surge in popularity comes new research from Jupiter Research which predicts that total advertiser spending on mobile messaging and display advertising will grow from $1.4 billion in 2006 to $2.9 billion in 2011.

Specifically, Jupiter analyst Julie Ask states that over the next 12 months, online advertisers will use mobile as part of their marketing mix and even more importantly, 22 percent of U.S. online advertisers are engaged in mobile marketing.

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