MocoNews - Vodafone Details
MocoNews - Unhealthily Obsessed with Mobile Content - Channel - Mobile Adv & Mktg: "Vodafone Details Sharp Focus on Mobile Ads & Ad-Funded
* Posted by Peggy Anne Salz
* Thu 30 Nov 2006 08:44 AM PST
The Wall Street Journal looks at the mobile-advertising plans that loom large in Vodafone’s strategy to push ads to subscribers through a partnership with Yahoo. The article doesn’t cover new ground, but it does let us in on Vodafone’s thinking as detailed by Alan Harper, Vodafone’s head of strategy. For one, we have clear confirmation that Vodafone and Yahoo plan to use customer information to target their efforts. Yahoo’s technology, which Vodafone will use as part of the arrangement, enables advertisers to direct their message at people depending on gender, demographic group, location, and user behavior. “We can build up a social-interest profile over time,” Harper said in the article.
Vodafone will deliver ads only to customers who opt in to the service, in which case the mobile operator will collect details, such as the mobile user’s age and gender, at sign-up. Then, over time, it will build a profile of customers’ interests based on their activities over their phones. To sweeten the offer, Harper said Vodafone will offer users discounts on services such as mobile TV and games �"
* Posted by Peggy Anne Salz
* Thu 30 Nov 2006 08:44 AM PST
The Wall Street Journal looks at the mobile-advertising plans that loom large in Vodafone’s strategy to push ads to subscribers through a partnership with Yahoo. The article doesn’t cover new ground, but it does let us in on Vodafone’s thinking as detailed by Alan Harper, Vodafone’s head of strategy. For one, we have clear confirmation that Vodafone and Yahoo plan to use customer information to target their efforts. Yahoo’s technology, which Vodafone will use as part of the arrangement, enables advertisers to direct their message at people depending on gender, demographic group, location, and user behavior. “We can build up a social-interest profile over time,” Harper said in the article.
Vodafone will deliver ads only to customers who opt in to the service, in which case the mobile operator will collect details, such as the mobile user’s age and gender, at sign-up. Then, over time, it will build a profile of customers’ interests based on their activities over their phones. To sweeten the offer, Harper said Vodafone will offer users discounts on services such as mobile TV and games �"
posted by Margaret Gold at
1:28 PM
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