US Youth reaction to mobile ads - MoCoNews

U.K. Study Shows Youth Tunes In To Targeted Mobile Ads

By Peggy Anne Salz - Tue 03 Apr 2007 01:18 PM PST

Mobile ads are as annoying as spam – unless the message matches the individual user’s interests, according to a survey by Q Research. It found teenagers are more than twice as willing to receive mobile ads on their mobile phones if they are relevant. The survey, which polled 1,500 teenagers in January, found that 71 percent would accept mobile ads related to their interests, compared to 32 percent who would accept random mobile ads.

Freebies increase the willingness of users to receive mobile ads. For example, 75 percent of teens said they would accept ads if advertisers offered discounts or special offers, and that figure rose to 82 percent if the offer was ads in exchange for top-up credit.

When asked about the types of ads they would like to receive on their mobiles, 70 percent said they preferred picture ads. Video ads were next with 53 percent (possibly because users were concerned about the cost of receiving a video ad on their phones, the survey said) and text came in last with 45 percent. Press release (PDF)

Mobile Posse - MoCoNews

Embedded Mobile Ad Firm Mobile Posse Gets $1.5 Million Funding

By Rafat Ali - Tue 17 Apr 2007 04:06 PM PST

Mobile Posse, a McLean, Virginia-nased mobile advertising startup, has been in works for a while, and has raised about $1.5 million in funding (the money was raised in fall last year). WaPo has a short profile of then: The group, headed by former AOL executive Jon Jackson, includes Mark Ein of VentureHouse Group, Raul Fernandez, chairman of ObjectVideo, and two more former AOL executives, Jack Davies and Mark Walsh. From out of town, former NFL quarterback Bernie Kosar is an investor, as is Michael Rockefeller, who is on the board of Venrock Associates, the investment arm of the Rockefeller family.

It service: Users sign up to get Mobile Posse chips installed in their phones. On the main screen, a rotating series of ads from clients appear on the screen...the ad disappears as soon as the customer starts using the phone. The service is being tested by an Ohio phone carrier, Revol.

Sky sells Ads - MoCoNews

Sky Digital Media Starts Selling 3rd Party Ads

from MoCoNews by james@moconews.net (James Quintana Pearce)

Sky Digital Media has started selling advertising on third-party mobile sites, winning the account to sell across Geek TV. “The broadcaster has its sights set on becoming the leading off-portal mobile site network and is in negotiations with operators about revenue-sharing deals for Geek TV, promoted on the 3 and Vodafone portals,” reports NMA. Geek TV is a WAP site run by Player X targeted at young males.

Related

• Sky To Launch Stand-Alone Mobile TV Service In UK
• Virgin Media And Sky Battle Over Licensing Fees

Push-It on MoCoNews

Singapore Firm Patents Technology To “Translate” Web Advertising to Mobile Phones

from MoCoNews by peggy.salz@gmx.net (Peggy Anne Salz)

It could be a boon to mobile advertising or it could expose users to a deluge of ads at every turn. Singapore’s Global Mobile Technology (GMT) has filed a patent for a new technology that will let web providers deliver their ads to IP-compatible phones. The company reckons about 1,000 devices are currently IP-compatible, potentially making this form of advertising available to 2 million users.

The system, aptly called Push-It, allows for the delivery of text, images, sound and/or video with embedded advertising to mobile phones. In addition to embedded advertising, the technology will also feature “click through” and “call through” capabilities. In a nutshell, Push-It pushes advertising to mobile phones – even if the user hasn’t opened the phone’s browser – which is delivered with a ring alert to let the user know the ad has arrived. The product is set to be released in 3Q2007. (I called GMT, which tells me it has already demoed the product. It’s hard to say if it was presented to web developers, advertisers or content providers – or all of the above. The company’s newly launched website says the Push It app is 25KB, and “does not require the preparation of WAP pages to deliver the data to the subscriber’s mobile device.” It takes Web pages and reformats the content prior to delivery. Thin on details - but I’ll watch it and report more as it comes in…) Press release