Push-It on MoCoNews

Singapore Firm Patents Technology To “Translate” Web Advertising to Mobile Phones

from MoCoNews by peggy.salz@gmx.net (Peggy Anne Salz)

It could be a boon to mobile advertising or it could expose users to a deluge of ads at every turn. Singapore’s Global Mobile Technology (GMT) has filed a patent for a new technology that will let web providers deliver their ads to IP-compatible phones. The company reckons about 1,000 devices are currently IP-compatible, potentially making this form of advertising available to 2 million users.

The system, aptly called Push-It, allows for the delivery of text, images, sound and/or video with embedded advertising to mobile phones. In addition to embedded advertising, the technology will also feature “click through” and “call through” capabilities. In a nutshell, Push-It pushes advertising to mobile phones – even if the user hasn’t opened the phone’s browser – which is delivered with a ring alert to let the user know the ad has arrived. The product is set to be released in 3Q2007. (I called GMT, which tells me it has already demoed the product. It’s hard to say if it was presented to web developers, advertisers or content providers – or all of the above. The company’s newly launched website says the Push It app is 25KB, and “does not require the preparation of WAP pages to deliver the data to the subscriber’s mobile device.” It takes Web pages and reformats the content prior to delivery. Thin on details - but I’ll watch it and report more as it comes in…) Press release