Ovum on Mobile TV advertising
Ericsson and NRK test consumer acceptance of mobile TV advertising
Ericsson and NRK, the Norwegian Broadcasting Corporation, have launched a two-month trial of mobile TV advertising across three of NBC's channels, including a 'made for mobile' programme based on a popular Norwegian TV show. Twenty local and national brands are participating and advertising will be provided by Proximity Oslo, part of global agency BBDO. The promise is to deliver highly personalized, interactive advertising formats which the parties are hoping will provide value, win acceptance and in some cases be offered in return for discounts.
Read the full article here
Ericsson and NRK, the Norwegian Broadcasting Corporation, have launched a two-month trial of mobile TV advertising across three of NBC's channels, including a 'made for mobile' programme based on a popular Norwegian TV show. Twenty local and national brands are participating and advertising will be provided by Proximity Oslo, part of global agency BBDO. The promise is to deliver highly personalized, interactive advertising formats which the parties are hoping will provide value, win acceptance and in some cases be offered in return for discounts.
Read the full article here
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