Red Herring on Mobile TV

Mobile TV Guide Coming

Roundbox and TV Guide team up on listings for cell phone TV.
December 4, 2006

By Adena DeMonte

Bob Shallow, vice president and general manager of TV Guide Mobile Entertainment, said that carriers have been effective promoting the availability of video through services and on phones, but they’ve failed to promote “tune into” structures that help users find content.

“One of the key messages we’ve been hearing from the market is that there is a demand for guidance,” said Mr. Shallow. “We believe what we’re delivering helps some fundamental problems… getting people comfortable with mobile TV devices, helping with the discovery of content, and improving usability of mobile TV services.”

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