Financial Times Mobile News Reader - MoCoNews

Financial Times Expands Mobile Offering

• Posted by James Quintana Pearce
• Tue 09 Jan 2007 11:28 AM

The Financial Times has extended its mobile offering, launching a Java application based mobile news reader. The service offers access to news, comment, analysis, stock prices, a 30-day search function and premium content for subscribers, reports Press Gazette. There is also a My FT section which selects articles based on the users reading habits, which should make it easier to use. The application is fr*ee, and while there is no mention of advertising FT did indicate it would seek revenue from advertising a year or so ago. The other main difference between this and FT’s previous mobile efforts is that this is global and off the carrier deck, whereas previous efforts were through deals with specific carriers, mostly in the UK.
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