Sennari
Sennari: "I believe part of the difference in volume comes from “discovery.” That is the process by which we find content on the handset. It’s just too damned hard to find what’s out there quickly. 3G makes the download process faster, but it doesn’t mean that you’ll actually find the content faster. There are three ways to fix the discovery process.
The first is for western carriers and handset manufacturers to change what happens when the phone is turned on. Immediately upon ‘boot up’ the phone should show me a portal interface, like turning on a web browser. The carrier shouldn’t charge data fees for this. Now the consumer can easily make a call, but just as easily read the news or buy a game. I will go out on a limb and say this simple change would change the nature of the mobile content business.
The second solution is for carriers to motivate alternate retail channels to use their billing systems. These channels include: SMS short codes via TV and magazine ads, pre-embedding content juke boxes onto the handset, carrier decks better integrated with the handset interface, SMS marketing of new content options, and wireless retailers getting into content via short codes or pre-embedding.
The third solution is for publishers to leverage 2.5 and 3G networks to integrate automatic customer registration and community capabilities with all applica"
The first is for western carriers and handset manufacturers to change what happens when the phone is turned on. Immediately upon ‘boot up’ the phone should show me a portal interface, like turning on a web browser. The carrier shouldn’t charge data fees for this. Now the consumer can easily make a call, but just as easily read the news or buy a game. I will go out on a limb and say this simple change would change the nature of the mobile content business.
The second solution is for carriers to motivate alternate retail channels to use their billing systems. These channels include: SMS short codes via TV and magazine ads, pre-embedding content juke boxes onto the handset, carrier decks better integrated with the handset interface, SMS marketing of new content options, and wireless retailers getting into content via short codes or pre-embedding.
The third solution is for publishers to leverage 2.5 and 3G networks to integrate automatic customer registration and community capabilities with all applica"
posted by Margaret Gold at
6:26 PM
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