MocoNews - Advertisers Wary of Mobile Video Ads
MocoNews - Unhealthily Obsessed with Mobile Content - Channel - Mobile Adv & Mktg: "Advertisers Wary Of Mobile Video Ads
* Posted by James Quintana Pearce
* Tue 21 Nov 2006 07:38 PM PST
Online Media Marketing and Advertising has a piece outlining the reality of advertisers’ thinking in the face of the mobile video hype. Concerns include an inability to buy ads based on a cost-per-thousand, lack of efficient measuring tools, the lack of reach of the medium and the high cost to get mobile TV/video, and the lack of an ecosystem. All these things will be solved with time, of course…"
* Posted by James Quintana Pearce
* Tue 21 Nov 2006 07:38 PM PST
Online Media Marketing and Advertising has a piece outlining the reality of advertisers’ thinking in the face of the mobile video hype. Concerns include an inability to buy ads based on a cost-per-thousand, lack of efficient measuring tools, the lack of reach of the medium and the high cost to get mobile TV/video, and the lack of an ecosystem. All these things will be solved with time, of course…"
posted by Margaret Gold at
1:31 PM
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