Juniper research report on Mobile Sport & Leisure
05 December 2006
This Whitepaper is an extract from: Mobile Sport, Leisure & Information Content Opportunities & Markets, 2006-2011 (3rd Edition)
Mobile leisure and information services, especially sports-related services are emerging as key elements in mobile entertainment market development. Mobile phones are now widely used to access various types of information such as news, financial, traffic and weather updates; sports services are proving popular content services, particularly those associated with soccer; wallpapers and graphics remain core mobile downloads for consumers; and community applications are also developing rapidly as delivery platforms move to the next generation.
Advancement of network technologies and the improving availability of content in various formats are stimulating the growth of mobile leisure and information services and on the horizon is an explosion in demand for Mobile TV services, which will give an added impetus to the take up of other mobile leisure services. Moreover, the inexorable advance in mobile subscriber penetration rates, particularly in developing markets is also contributing to the growth of the global sports, leisure and information content market. As a result, operators are focusing on providing users with a wide assortment of fun, leisure and information products ranging from wallpapers and news alerts to mobile soap clips, live commentaries, video replays, navigation and tracking services, in order to provide enhanced customer satisfaction and generate data revenues.
Big events such as the FIFA World Cup provide additional on/off boosts to the take up of mobile leisure services – in this case sports services. The challenge for operators and service providers is to retain those new customers and migrate them to regular sport and leisure content services. The evidence from the 2006 World Cup is that despite creating substantial increases in messaging traffic and attracting a significant number of new users to sports services, the jury is still out on how many of these new users will purchase other sports content services, or similar content services in the broader entertainment world, in the immediate future.
Find out more about the associated report, visit the report homepage
Advancement of network technologies and the improving availability of content in various formats are stimulating the growth of mobile leisure and information services and on the horizon is an explosion in demand for Mobile TV services, which will give an added impetus to the take up of other mobile leisure services. Moreover, the inexorable advance in mobile subscriber penetration rates, particularly in developing markets is also contributing to the growth of the global sports, leisure and information content market. As a result, operators are focusing on providing users with a wide assortment of fun, leisure and information products ranging from wallpapers and news alerts to mobile soap clips, live commentaries, video replays, navigation and tracking services, in order to provide enhanced customer satisfaction and generate data revenues.
Big events such as the FIFA World Cup provide additional on/off boosts to the take up of mobile leisure services – in this case sports services. The challenge for operators and service providers is to retain those new customers and migrate them to regular sport and leisure content services. The evidence from the 2006 World Cup is that despite creating substantial increases in messaging traffic and attracting a significant number of new users to sports services, the jury is still out on how many of these new users will purchase other sports content services, or similar content services in the broader entertainment world, in the immediate future.
Find out more about the associated report, visit the report homepage
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