Off portal ads growing - MoCoNews

Off-Portal Advertising Flourishes, One Billion Ads Served in Six Months

• Posted by Peggy Anne Salz
• Mon 29 Jan 2007 08:33 AM

AdMob Inc., the mobile advertising marketplace for content owners and advertisers, has served a whopping one billion mobile web advertisements in the past six months. The total is news €“ but so it the spectacular growth in off-portal activity the company has seen in its first year of operation.
Admob has also collected so surprising data to match. Across the AdMob network the top five countries in terms of traffic are:

1. US - 20% (90 million page views/month)
2. South Africa - 15% (66 million page views/month)
3. India - 13% (57 million page views/month)
4. UK - 12% (53 million page views/month)
5. Romania - 5% (22 million page views/month)

Admob figures also reveal the most sought-after content. Publishers of community content generate the lion's share of traffic (45 percent). This category is followed by Downloads (44 percent), Portals (8 percent), Entertainment (2 percent) and News & Information (1 percent). Press release