Will mobile newspapers introduce ads?

Newspapers, Publishers Gear Up for Delivery To Mobile

• Posted by Peggy Anne Salz
• Mon 19 Feb 2007 04:49 AM PST

The Guardian reports that the Daily Mail, a leading U.K. tabloid, has tied up with Microsoft to launch a downloadable digital version of the newspaper, paving the way for the publisher to deliver the daily paper to mobile phones, palmtops and personal media players. The offer is closely modelled on the New York Times Reader, which was launched last September.

According to the newspaper’s new media arm Associated Northcliffe Digital, the stories are automatically resized to fit whatever size screen. The Mail eReader (as it will be called) also automatically increases or decreases the space given over to text, pictures and advertising. Alan Revell, Associated’s COO is quoted as saying: “We absolutely don’t see it as being cannibalistic; research shows that people use the two things in a complementary fashion. We want the eReader to slide in somewhere between the printed publication and the website.”

Meanwhile, The Jerusalem Post has teamed up with Odiogo, a provider of software for mobilizing content, to launch of a new podcast service: The offer lets users listen to The Jerusalem Post’s online edition information streams directly on their iPods, MP3 players and mobile devices. Users can choose among feed categories including: Front Page, Middle East News, Jewish World News, Editorials and Opinion. Press release