MTV mobile report on MocoNews

MTV Forms New Digital Team, Focus on Mobile Content & Relationships

• Posted by Peggy Anne Salz
• Fri 05 Jan 2007 01:52 PM

Viacom-owned MTV Networks has formed a new Global Digital Media executive team with a brief to provide strategic guidance to the company’s portfolio of multiplatform brands. The team will be under Mika Salmi, President of Global Digital Media for MTV Networks, and will “help guide MTVN’s brands in digital distribution expansion, product development and technical support, and cross-brand programming”, and work with executives throughout MTV who have digital efforts underway. Staci at PaidContent has the in-depth details, on the mobile side the team includes Greg Clayman, SVP, MTVN Mobile Media, who manages mobile partnerships and content distribution and will support the teams at the individual MTVN brands in developing a wide portfolio of mobile content and apps.
According to Viacom’s press release MTVN publishes more than 600 clips and 30 hours of mobile video content per month in the U.S. alone.