NMA on poor Ad engine support

Digital agencies slam portals' inventory for limiting creativity

Article Type: News | Author: By Andrew McCormick | Source: NMA magazine | Published: 25.01.07

UK digital ad agencies have hit out at market-leading portals MSN and Yahoo! for failing to offer ad inventory that meets the needs of their clients. Speaking at music industry event Midemnet on Saturday, Tara Moss (pictured), head of communications strategy at Aegis media agency Isobar, said, "With a lot of attention from consumers shifting online, I'm very disappointed in online publishers like Yahoo! and MSN that have kept the internet as a 2D medium. In terms of motion and vision,...