Orange tries Ad-funded content - Fiercewireless
Orange France has taken the wraps off the country's first ad-funded scheme involving major brands including Coke, Saab, Travelski, and Mobifun. The operator will test the ad-funded model, a business model that uses advertising to help fund mobile content and entertainment services, for the next two months using technology provided by mobile advertising solutions company Amobee Media Systems (Amobee also has some intersting stats about the viability of ad-funded schemes). The trial will offer users the option of downloading a game, from leading games publisher Filao, at a reduced price or for fr*ee, if they accept advertising within the game. The ads are served interstitially during idle time in between levels or while the game is loading.
posted by Margaret Gold at
1:05 PM
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