Amp'd and Virgin's Sugar Mama on MoCoNews

Amp’d Joins Mobile Ad Goldrush

• Posted by James Quintana Pearce
• Sun 21 Jan 2007 05:06 AM

The New York Times (reg) has a piece on mobile advertising and the way it will subsidize content… it reports that Amp’d is planning an opt-in service that will give its customers fr*ee access to shows and other content in exchange for watching ads. That’s due sometime this year.
There’s also an interesting factbite on Virgin Mobile’s Suga Mama service: “Sugar Mama ... compensates its phone users with fr*ee calling minutes for watching commercials, reading advertiser text messages and taking surveys from brands. Since last July, about 250,000 phone users have participated, earning a total of about three million minutes, said Howard Handler, chief marketing officer of Virgin Mobile USA”.