Yahoo provides Ad templates
MocoNews - Unhealthily Obsessed with Mobile Content - Channel - Mobile Adv & Mktg: "Yahoo Takes The Wraps Off Mobile Ad Platform
* Posted by Peggy Anne Salz
* Tue 07 Nov 2006 08:41 AM PST
Today marks a milestone at Yahoo: it begins the beta testing of an advertising platform that will serve up graphical banner ads and interactive sponsor messages (specifically tailored to mobile devices and all their limitations such as tiny screens and bandwidth constraints). Yahoo’s new service, available only in the U.S., also provides advertisers template options to choose from. These templates, based on Yahoo technology and that of its many handset partners, automatically display the ad presentation that is the best fit with the variety of screen-sizes on the market. This allows advertisers to better target the myriad of mobile devices.
PepsiCo will be among the first advertisers to try the new mobile platform. Yahoo’s Michael Bayle, senior director of a business that Yahoo calls Monetization for Connected Life, (quoted in this BusinessWeek article) is bullish about mobile advertising and the advantages of feature-rich ads on a mobile phone. “It is where consumers are going, and advertisers want to make sure that their brand is seen where consumers are spending time,” Bayle said. In his view, mobile ads will evolve the same way that W"
* Posted by Peggy Anne Salz
* Tue 07 Nov 2006 08:41 AM PST
Today marks a milestone at Yahoo: it begins the beta testing of an advertising platform that will serve up graphical banner ads and interactive sponsor messages (specifically tailored to mobile devices and all their limitations such as tiny screens and bandwidth constraints). Yahoo’s new service, available only in the U.S., also provides advertisers template options to choose from. These templates, based on Yahoo technology and that of its many handset partners, automatically display the ad presentation that is the best fit with the variety of screen-sizes on the market. This allows advertisers to better target the myriad of mobile devices.
PepsiCo will be among the first advertisers to try the new mobile platform. Yahoo’s Michael Bayle, senior director of a business that Yahoo calls Monetization for Connected Life, (quoted in this BusinessWeek article) is bullish about mobile advertising and the advantages of feature-rich ads on a mobile phone. “It is where consumers are going, and advertisers want to make sure that their brand is seen where consumers are spending time,” Bayle said. In his view, mobile ads will evolve the same way that W"
posted by Margaret Gold at
1:49 PM
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